Turkish soccer fans get exclusive content with Kyte

Turkish telco Avea is partnering with one of the premiere soccer teams in the Turkish champions league, Fenerbahce, on a cool new service called Fenercell that will give consumers exclusive, behind the scenes access to their favorite Fenerbahce players.

Consumers that purchase the new Fenercell SIM card will be able to access a special site, powered by Kyte, that shows behind the scenes video and pictures that the Fenerbahce players have uploaded to the Kyte channel.